Or, it can also come in handy if you simply want the video to appear when users share your content. Video tags can be used if the main emphasis on your page is a video. Moreover, the basic tags help you define your website category, which can be set as a regular page, video, or article. Plus, there’s also a tag that links Facebook Insights to your page. Likewise, Facebook has introduced a variety of opengraph types including basic, image, video, and 3D tags.īasic tags can be applied to all content types and they allow you to choose the URL, title, description, and image that’s displayed.
Growing Collection of Tag Types to Choose FromĬonsumer patterns are always changing and websites have to adjust their content accordingly. Regardless of the network, social meta tags allow a higher degree of control in terms of how the information is sent from your website.Īnd, open graph is not only useful for posting, but it’s also suitable for likes, comments, and other common social actions.
So, even though you may hear the terms Facebook meta tags or LinkedIn open graph, keep in mind that these properties are suitable for all major platforms. This includes LinkedIn, Pinterest, and even Twitter, which uses open graph whenever a website doesn’t have its trademark meta tags. While Facebook was the platform responsible for developing open graph, the technology is employed by other leading social networks.
#SHARING SOCIAL MEDIA META DATA IMAGE SIZE PROFESSIONAL#
This will give your social content a professional appearance and allow users to focus on your content rather than formatting issues. If the image on the post is blurry or the text appears scrambled, social users are less likely to look at or interact with your content.īy employing open graph meta tags, website managers have more control over the way their content is displayed.Ĭompanies can choose which picture is featured on social posts, ensure that it’s the right size, and verify that all other elements show up in an organized way. The first and most obvious benefit of OG is that it can help you create great posts. Some of the main advantages of OG include: Improve Social Media Posts There are many visible benefits of having open graph on our website. When your posts are displayed the right way, they’re more likely to attract user attention and boost your company’s credibility. So, instead of featuring scrambled snippets and pixelated images, your posts will contain the right content and deliver information in an organized way. Simply put, Facebook open graph is a set of protocols that allows your website to send information to the social network in an understandable way. To do so, the company develops a set of meta tags that define the contents on the page in a way that allows the seamless transmission of information. The open graph protocol was introduced by Facebook back in 2010 as a way to help the social network understand the elements on a page. In this article, we’ll define OG, go over some of the different tags you can employ, and tell you everything you need to know about implementing open graph on your website. That said, you also need to know how open graph tags work to make sure that your content appears exactly how you want it to.Īt Fannit, our team has been developing SEO and social media strategies for clients for almost a decade, so we know the importance of having your content show up properly on your posts. Open graph is a set of rules or protocols that allows social media networks to better understand your website, so implementing these on each page is crucial for success. Social media marketing is a great alternative of course! But, if you’re preparing your post and notice that it’s not showing the image you want, it may not have the impact you’re hoping for.
But, not many of them implement open graph (OG) to ensure that their content looks great when sharing on social networks.īusinesses that are still working on getting to the first page of Google may have to rely on additional sources to help funnel traffic to their site. Companies that develop online marketing campaigns put a lot of effort into creating high-quality content.
0 kommentar(er)
